It wasn’t long after Trump’s election that American fashion designers like Marc Jacobs, Tom Ford, and Phillip Lim announced their refusal to dress First Lady Melania Trump. Even brands that didn’t take an ideological position—but nevertheless outfitted the First Family—have been subject to boycott by the left. On Trump’s Inauguration Day, both Melania and Hillary Clinton wore Ralph Lauren, yet #BoycottRalphLauren immediately began trending over Melania’s blue dress.
While these fleeting social media uprisings have led to many brands avoiding the Trumps altogether in fear of depressed sales, one fashion label has taken a bold stance in favor of Melania Trump, and they don’t care what you think about it: world-renowned Italian luxury house Dolce & Gabbana.
Not only is Melania a fan of Dolce & Gabbana, but Dolce & Gabbana deeply admires her back. Stefano Gabbana, in particular, often posts pictures of Melania Trump on his personal Instagram page whenever Melania dons his clothing. When condemned for supporting Melania Trump, he has told critics to “fuck off” and “go to hell.”
Recently, Dolce & Gabbana sent a very clear message to their critics when they debuted a $245 t-shirt that reads, “#BOYCOTT DOLCE & GABBANA” along with a video that shows Domenico Dolce, Stefano Gabbana, and group of protesters wearing these shirts at a fake rally à la Kendall Jenner in her Pepsi ad. Stefano Gabbana wrote on Instagram, “Boycott Dolce & Gabbana thanks to all of our haters for the GREAT idea #fakenews.”
Stefano Gabbana is not afraid to fight with anyone who disagrees with his support of the Trumps. On June 17th, Miley Cyrus posted an Instagram congratulating her brother on walking in the recent Dolce & Gabbana runway show for Milan Men’s Fashion Week Spring/Summer 2018. She added the postscript, “D&G I STRONGLY disagree with your politics…” Stefano Gabbana called her ignorant and commented on her photo “#boycottdolcegabbana”.
Dolce & Gabbana’s unabashed support and refusal to capitulate in the face of backlash is refreshing. Their dedication to troll haters is delightful. They treasure what many American designers have forgotten — it’s a privilege to dress the First Lady.